A perspective every business owner selling premium priced offers needs to read.
In order to attract higher paying clients who possess a higher caliber of commitment, your approach to marketing needs to become more sophisticated.
Sophisticated marketing requires that you share your perspective publicly.
In order to share your perspective publicly, you must first be willing to claim that you have an outlook or view on a matter and then willingly be vocal about your beliefs.
Don’t confuse authenticity and vulnerability with an invasion of your personal privacy. Transparency is a state of clarity. When you’re clear on your perspective and when you’re willing to own that publicly, the stance of your position shifts.
Being relatable is about the courageous expression of the human experience.
It’s not about lurking in the background or hiding in the shadows of society (or social media), but about the process of making your private beliefs known publicly.
Sophisticated marketing is not about being liked, it’s about being respected. It’s not about being known, it’s about being valued. It’s not about being trusted, it’s about others having a firm faith, conviction, and confidence about you.
It’s not about being trusted for the persona you put on display which hides the reality of who you truly are. It’s about the responsibility you assume when you choose to operate out of spiritual obedience.
Being known is not enough to enroll higher paying, higher caliber clients.
The perception of your value is the determining factor on whether or not someone will choose to work with you.
Establishing trust is a daily commitment. Building belief requires spiritual alignment — when two people cross paths due to them both honoring the requirements of what they are spiritually being obedient to. A knowing overrides irrational forms of logic and a bond of blessings being answered is created.
Elevating your price point, evolving the caliber of your clientele base, entertaining the idea of delivering your service in a one-to-many group capacity is a spiritual experience. It is a form of shepherdship, a divine assignment that comes with great responsibility and relentless surrendering.
It requires that you recalibrate your position, shifting away from self reliance on your fears and shifting into full expression of your obedience.
Market positioning is often referred to the image of a brand or product that a consumer holds in their mind. As the price of your offer increases, positioning takes on a more deeper level of embodiment from the consumer.
They no longer are simply purchasing for utility, they are purchasing due to a sense of identity.
It’s not just about the logical function of your solution in their mind, but about the spiritual association your offer brings them in alignment with.
As a personal brand, content creator or online coach, people aren’t merely buying your program, they are buying their perspective of you. The are investing in the effectiveness of your ability to articulate your value. Their perception of your value (positive or poor) is based on how well you’ve documented and displayed your intellectual property in a way they can consume and get results in alignment with what your program promised.
To position yourself means to occupy a certain space. To take a stance on a particular niche you serve. To claim a guarantee that your program promise delivers on. To present yourself publicly, willing to live in your truth.
Are you living your truth?
Are you willing to proclaim that truth?
People think that in order to effectively position themselves, it’s about presenting a false representation of themselves or who they think they need to be, rather than recognizing that marketing at this level is about surrendering to who you need to become.
Positioning your stance not to shield, guard and protect yourself but rather to release, receive and allow God to fully use you.
Elevation requires separation.
A departure from your old self — the part of you that tried to do things on your might, out of your fears, due to your worries and doubts — and an entrance into a deeper embodiment of who you truly already are, the honest, truest version of your expression, the part of your being that is obedient to your inner knowing and is willing to express that outwardly.